The program aims to provide students with the academic and practical knowledge needed for careers in diverse business organizations and further academic studies. The design of the program includes core business fundamentals and problem-solving skills. It constitutes a balance between the theoretical, general, and practical knowledge in the following areas: economics, accounting, business, management, finance, and marketing. Business Administration program provides versatile and transferable skills that students can learn either from their core courses or from three different specializations. Graduating students become business professionals, who are valuable assets to a successful organization, and ready for a variety of business settings.

The program has three specializations:
1. Accounting specialization
2. Entrepreneurial management specialization
3. Digital marketing specialization

The language of instruction is English.

The main objectives of the program are:
- To give students relevant knowledge and skills to pursue careers in the area of business administration and further academic studies.
- To develop students’ professionalism – a quality of performing at a high level and conducting oneself with purpose and pride.
- To encourage the development of critical thinking skills and leadership to bring their organizations to a positive change.
- To develop high ethical standards in decision making, understanding of corporate social responsibility and societal expectations.
- For students choosing to specialize in accounting to achieve professional qualifications of chartered or certified accountants, awarded by the Association of Chartered and Certified Accountants (ACCA), and the Association of International Accountants (AIA).
- For students choosing to specialize in entrepreneurial management to start their own business, join a franchise network, to return to their family business, or find employment in an existing young and growing, small business venture.
- For students choosing to specialize in digital marketing to achieve professional certification Certified Digital Marketing Associate (CDMA) awarded by the Digital Marketing Institute.

The program provides the following exemptions from professional accounting bodies:

- Up to 9 out of 13 examinations of the Association of Chartered and Certified Accountants (ACCA)
- Up to 9 out of 14 examinations of the Association of International Accountants (AIA)

- Up to 8 out of 15 examinations of the Institute of Chartered Accountants of England and Wales (ICAEW).

Eligible to have full exemptions from the ACCA’s Foundations in Accounting (FIA) qualification. These include the following:
    - ACCA Diploma in Financial and Management Accounting (RQF Level 2);
    - ACCA Diploma in Financial and Management Accounting (RQF Level 3)
    - ACCA Diploma in Accounting and Business (RQF Level 4)

Due to the exemptions from FIA, students who complete the degree program are offered a technician-level qualification – the Certified Accounting Technician (CAT) Qualification. To achieve this award, they also need one year's relevant practical experience in an accounting role and completing an online course in ethics.

The above exemptions pave the way for graduates to obtain professional qualifications that are invaluable for a career in accounting and finance.

Students who undertake the digital marketing specialisation will be fully accredited by the Digital Marketing Institute (DMI) and will receive the industry recognised, internationally accepted Certified Digital Marketing Associate (CDMA) certification. Digital Marketing Institute is responsible for certifying the highest number of professionals trained to a single digital education standard across 115 countries and has over 55,000 members globally. The CDMA certification is mapped to the European Qualifications Framework (EQF) and is also defined in terms its position within the European Higher Education Area (EHEA) system.